If you’re a typical blog owner, one of your biggest goals is to keep visitors browsing your site. One of the best methods for doing that is to provide links to additional content on your site that your visitors might like. I’ve been doing this for a while with the “Related Articles” section at the bottom of every article (check it out if you haven’t noticed it before).
But many top-tier blogs also showcase their overall most popular posts. These are the articles that often bring in a lion’s share of the site’s traffic, so they must have something going for them, right?
There are a lot of plugins out there that help bloggers rate and publicize the popular content on their blogs. Alex King’s Popularity Contest is a perennial favorite, but it has a lot of overhead, and it often breaks when a new version of WordPress comes out. For that reason, I’ve stopped using it on my site. At one point I’d even written a simple WordPress plugin for my own use that tallied up the number of comments, trackbacks and pingbacks each post had and used that to determine “popularity.”
But let’s say you have a WordPress site and are tracking your stats with Google Analytics. You and I have that in common. If that’s the case, then you already know which pages on your site are the most popular. Google Analytics’ Top Content section makes it a breeze to see what pages on your site get the most traffic (Content -> Top Content, in case you haven’t found it before).
What isn’t as easy is to take that information and display it on your site. But earlier this week I figured out a pretty simple way by piggybacking on an existing popular Google Analytics WordPress Plugin. Read On…